The Marketing Team Design Study Behind The Scenes
Capabilities Measured & Benchmarked In Our Study
- Customer Experience Across Channels
- Brand Experience Across Channels
- Product/Industry Subject Matter Expertise
- Product Strategy
- Product Messaging
- Product Pricing
- Brand Marketing Strategy
- Market Research and Competitive Analysis
- Customer Personas
- Marketing Budgets
- Marketing Operations
- Marketing Technology Stack
- Brand Storytelling
- Brand Visuals/Voice
- Marketing Campaign Creative
- Copywriting
- Graphics, Layout, Interface Design
- Video Production
- Photography & Image Licensing
- Audio/Podcast Production
- Web/Interactive Engineering
- Creative Production Management
- Marketing Campaign KPIs
- Marketing Analytics
- Media Planning
- Media Buying
- Ad Fraud Detection/Prevention/Mitigation
- Brand Safety
- Digital Campaign Management
- Marketing Automation
- Social Media
- SEO
- 2nd or 3rd Party Data Acquisition and Integration
- Thought Leadership/Content Marketing
- Influencer Marketing and Endorsements
- PR/Media Relations
- Events and/or Trade Shows
- Event or Facility Sponsorships
- Regional/Field Marketing
- Retail Marketing
- Partner Marketing
- In-Product Marketing
- Call Center Marketing
- Direct Mail Marketing
- Sales Enablement
- Lead Generation
- Customer Relationships and Retention
- Internal Communications
- Executive Communications
- Financial Accountability
- Legal and Regulatory Compliance
- Marketing Innovation
- Marketing Team Culture
- Marketing Employee Performance Goals
- Marketing Employee Learning and Development
- Marketing Talent Recruiting
- Marketing Talent Screening
- New Vendor Procurement and Screening
Main Data Filters Available
- Corporate Revenue
- Marketing Budget
- Corporate Headcount
- Marketing Team Headcount
- Marketing Customer (Business, Consumer)
- Corporate Growth Trajectory
- Leader Satisfaction