Research
Custom research that supports confident decisions so you get unstuck and on your way.
On a new research project, we start by understanding the problem and what you need to decide, gather the evidence with you, then produce the tools you need to support confident decision-making: patterns for how high-performing orgs cover the work, a check on whether your current setup matches the results you need, a blueprint for the team you need to build, and clear priorities for what to hire and fund next.
Research Process
Practitioner interviews
We gather the evidence with leaders who do the work, across stages and industries, focused on how it actually gets done.
Custom datasets
Findings are anonymized and turned into patterns and benchmarks.
Actionable insights
Model scenarios for your context and build a plan.
Previous studies
Marketing Team Design Study
Marketing leaders needed a clear way to design the team: which capabilities to place where, how to structure for performance, and how to resource the next stage of growth.
We ran hundreds of hours of conversation with B2C and B2B marketing leaders across startups, small, midsize, and enterprise businesses, then turned those talks into an anonymized, measurable dataset and a flexible blueprint operators could filter to their context.
Involved marketing leaders from Glossier, Meta, Marriott, Intel, McDonald's, Unilever, Bonobos, United Way, Groupon, Toyota, Johnson & Johnson, Grainger, and more.
Project Features
- Mapped how industry leaders place over 50 capabilities across the marketing team.
- Built custom data filters that produced a precise blueprint for a new marketing organization.
- Gave operators a way to assess and optimize current team structure against performance issues.
- Determined resourcing benchmarks so teams could plan for the next stage of growth.
- Delivered proprietary data, insights, and conclusions tailored to industry context and growth stage.
Sample insight: 10 Reasons Marketing Leaders Use Contractors & Agencies